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Channel: Big Brain vs Little Brain® » Apologizing
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Little Brain Moments and The Apology Tool: Kenneth Cole Tweet

There is no expiration on an apology. Even those responsible for a Little Brain Moment can repair a lot of damage by using The Apology Tool. Just ask Fashion Designer Kenneth Cole.

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No Expiration Date on Apologies

Twenty years in the making, a heartfelt apology is accepted. The Apology is a powerful tool for those who know how to use it.

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Little Brain Policy vs Big Brain Common Sense

Little Brain Headlines: A dying American War Veteran protests Spirit Airlines' no-refund policy. Policies are good, but rigid policies are not good policy.

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Spirit Airlines Finds its Big Brain Response

Spirit Airlines has apologized to a dying veteran and refunded his money after making Little Brain Headlines. It's never too late to find your Big Brain Response – which includes Taking Responsibility...

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